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Experian PLC (EXPN.LN), a global information services company, said Monday that it has acquired Conversen Inc., a provider of multi-channel campaign management software in North America, for an undisclosed sum, adding that the acquisition will be funded from Experian's existing cash resources.
-At Dec. 31, 2011, Conversen reported gross assets of $1 million.
-Experian shares at 0803 GMT up 3 pence, or 0.3%, at 872.5 pence, valuing the company at GBP8.74 billion.
-By Razak Musah Baba, Dow Jones Newswires; 44-20-7842-9275; email@example.com