LONDON (AFX) - Applied Optical Technologies PLC, which provides products for anti-counterfeiting
applications, said it has been awarded a contract to supply brand
protection for the Athens 2004 Olympic Games merchandise range.
The contract, which will last until 2004, involves the manufacture and supply of
a range of hang tags, pressure sensitive labels, clothing labels and holographic
Each product is protected by the company's proprietary "track and trace" system,
which enables product sales to be monitored through merchandise licensees.
The company said the value of the contract will depend on the level of sales of
official Athens 2004 Olympic Games merchandise.
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